ThinkTank Learning
October 29, 2014
PROJECT
Web Development, Responsive Design, Graphic Design
DATE
2013, 2014, 2015
WEBSITE
DESCRIPTION
ThinkTank Learning is a premiere educational services and consulting company based in the Bay Area, California. They specialize in guiding high school students through the application process, as well as developing academic strategies to drastically improve admissions to top-ranking universities.
SERVICES
Web Developement, Online Marketing including Google Analytics, Google Adwords, Email Marketing, Graphic Design
TECHNOLOGIES
PHP, HTML/CSS, jQuery, Photoshop, Illustrator
SUMMARY
The ThinkTank Learning website is built on the WordPress platform, and was in need of an update with regards to back-end security and front-end usability. The project was split into two stages: 1) audit and fortify the back-end, visual updates, and optimization of traffic, and 2) making the website mobile friendly (responsive), re-vamp the blog, improve webserver performance, and search engine optimization (SEO).
These infographics were commissioned for two separate campaigns: The Strong Inventory Test, aka Career Interest Test, and 2) Bone Marrow & Stem Cell Donation Awareness and Local Registration Drive. The approach for the Career Test infographic was to visualize the impact of how misinformation and delays can affect a student’s academic goals. By using the dataset provided, I was able to translate the statistics into a monetary value. The efforts made on the Bone Marrow campaign were similar: to highlight the severity of blood cancers, and the importance to register as a donor.